ChatGPT replaces Freelance Writers: Is AI Upending The Freelance World?

The freelance world has been buffeted by the reception of ChatGPT, an artificial intelligence (AI) chatbot that charges zero dollars per hour and can produce content faster than any freelancer, being able to even replace a writer. Platforms like Upwork and Fiverr are looking at this with increasing concern, but is ChatGPT really capable of replacing copywriters? Let's find out.


The influence of ChatGPT and AI in the Freelance world

Artificial intelligence (AI) is changing the world much faster than expected, putting the possibility of many people losing their jobs on the table. ChatGPT is an artificial intelligence (AI) chat system created by OpenAI, a company linked to Elon Musk.

But why all the fuss about artificial intelligence (AI) chat? The technological revolution that ChatGPT has caused, has caused alarm bells to ring worldwide. Its ability to create content is amazing, especially for the fast pace in real time with which it does it. 

This has caused the academic world to question the originality of the texts, causing literary contests to suspend the admission of content suspected to have been created by robots, the same principle applied to freelance platforms such as Upwork and Fiverr, where customers question the work of content writers if they suspect that it has been developed by ChatGPT, generating disputes over payment.

The fundamental idea is that ChatGPT is indeed changing freelancing, but it is still a machine and all content, despite its quality, lacks the key components of a freelance writer: knowledge, experience and originality, which is why clients focus on workers who continue to offer traditional work.

How ChatGPT works and what it is used for

Despite its incredible fame, ChatGPT is less complex than you think; it consists of a conversational bot that makes use of artificial intelligence (AI) to maintain a conversation with a user, in order to meet their requirements, under the same principle as other artificial intelligence (AI) sources such as Siri or Alexa.


The revolution of ChatGPT is that its language processing system is more advanced, which makes conversations as realistic as with a human being, being able to pass the turing test, a test that seeks to assess the ability of an artificial intelligence (AI) machine to show behavior like that of a human being.  

What is the reason of ChatGPT's success?

ChatGPT's brain is the key to its success, its creators have filled it with parameters, specifically more than 175 billion configurations, a vast and immense amount of information that allows it to answer questions on any topic, however, with data updated only until the year 2021.

As a tool it is also being used in the freelance world for its impressive capabilities, with the ability to answer questions, tell jokes, translate texts, plan cooking menus, travel and even write computer codes. However, despite its usefulness, it has not yet replaced freelance copywriters, as its data access is not updated, and all information entered and generated automatically becomes part of its database, so there is no guarantee that the content displayed will not be used again to converse with another user.


How to use ChatGPT for SEO if you are a freelance copywriter

Although the existence of ChatGPT represents an immense change for the freelance world, and sometimes even a threat for copywriters, but this doesn't mean that they can't use this tool to their advantage; in fact, integrating it into their work could mean an expansion of interesting possibilities.

ChatGPT so far is not able to replace an SEO copywriter, but it can lighten the workload for the freelance copywriter by performing tasks such as:

  • Searching for article topics
  • Generating optimized titles for publishing
  • Providing a list of keywords and creating meta descriptions
  • Translating texts and generating an article to serve as a basis for writing
  • Create variants of existing content
  • Make lists of frequently asked questions and summarize texts

If ChatGPT can do practically everything, why is it still not replacing human freelance work? The answer is simple, despite its advanced artificial intelligence (AI) system, there are still tasks that ChatGPT cannot complete, among them: 

  • Creating ready-to-publish texts
  • Providing ideas that are not on the Internet
  • Providing an innovative approach to a text
  • Ensuring a particular style of writing capable of connecting with the reader
  • Using irony, double entendre or generating intrigue
  • Make use of a brand's values and reflect them in the content
  • Ensure original content

Undoubtedly, ChatGPT has a lot to offer the freelance world when it comes to generating titles, structures and keywords, but SEO copywriting is still complex enough, with techniques that must be mastered to achieve the quality that clients are looking for, and this, so far, can only be provided by the mind of the copywriter.

The race for artificial intelligence (AI) and the world of freelancing

Since its launch in late 2022, ChatGPT enjoyed more than 100 million users, sparking a race for artificial intelligence (AI) in companies like Google, Amazon and Microsoft, generating a huge number of similar chatbots.


Due to the enormous amount of AI options, more and more inexperienced copywriters are using these tools indiscriminately, implying that their work could be replaced by ChatGPT, and even passing off the content of this AI as their own, showing a lack of effort and respect for customers, who, if they wanted basic answers from this chatbot, would have done it themselves.

Google continues to rank and prioritize high quality content, if it is original, making spam, and content automation continue to take a back seat to search results. 

There is still a long way to go; The world of freelancing and work companies like Upwork and Fiverr can lose a lot, less job offers translates into less income, however, the balance must be found to maintain success, so companies like Alpha Solutions seek to maintain the balance between technology, positioning and informative content with clear purpose, so expect your workers know how to use these tools to their advantage, and not just to pass off content as their own.

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